Spike – MTV Networks
Spike (formerly called Spike TV), a division of MTV Networks, is an American cable channel designed for an audience described demographically as young adult males. The channel began life as The Nashville Network (TNN), founded by WSM, Inc. (a subsidiary of National Life and Accident Insurance Company) in a joint venture with Group W Satellite Communications on March 7, 1983 and acquired a few months later by Gaylord Entertainment Company.
In early 2003, another name change was announced. The new brand, Spike TV, was marketed as the first television channel for men. (Eventually, early in 2006, the channel would begin, in promotional segments it airs, referring to itself simply as Spike.)
Funny commercial promotional video for Spike being the new home for the network showings of the Star Wars movies.