Augmented Reality as Marketing Tool

Augmented Reality as Marketing Tool

Today a new tool, called Augmented Reality (AR), may help your company to get people excited for the release of a product. Augmented Reality is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with, or augmented by virtual computer-generated imagery – creating a mixed reality.

The augmentation is conventionally in real-time and in semantic context with environmental elements. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally usable. Artificial information about the environment and the objects in it can be stored and retrieved as an information layer on top of the real world view.

 

Augmented reality is basically a way of overlaying images information on a video screen or a display. Equipment needed for this is only a webcam, a computer and a printer to print out the image. But that is about all you need.

Sony teamed up with  a Hollywood marketing firm, called Trigger, to create an augmented reality for the alien thriller film District 9. They are using augmented reality to get people pumped up about this movie.

Best Buy printed a Sunday newspaper insert with an AR shape and it was a bit disappointing.  With AR we can see it in 3D and click to get more info. GE used AR to show wind and solar energy in 3D, pretty cool but still not a real practical use of AR.

This article explains how augmented reality may help to get people excited for the release of a film. Sony teamed up with  a Hollywood marketing firm, called Trigger, to create an augmented reality for the alien thriller film District 9. They are using augmented reality to get people pumped up about this movie.

Augmented reality is basically a way of overlaying images information on a video screen or a display. Equipment needed for this is only a webcam, a computer and a printer to print out the image. But that is about all you need.